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When Beauty Becomes Advocacy

At Connected Boutique, beauty has always meant more than appearance.

It has meant intention.

It has meant community.

It has meant using our platform for something bigger.

Today, we are proud to introduce our Connected for a Cause limited-edition clear lip oil created to support Ehlers-Danlos Syndrome (EDS) awareness and advocacy.

What Is EDS?

Ehlers-Danlos Syndrome is a genetic connective tissue disorder that affects joints, skin, blood vessels, and internal systems throughout the body. It is often misunderstood, misdiagnosed, and dismissed for years before families receive answers.

The zebra became a symbol for EDS because of a phrase often taught in medical training:

“When you hear hoofbeats, think horses.”

But sometimes, it’s a zebra.

Rare conditions deserve recognition.

Invisible illness deserves visibility.

Patients deserve to be believed.

This nourishing, high-gloss lip oil delivers a glass-like finish with a soft vanilla scent that feels comforting and wearable for everyone. It is lightweight, non-sticky, and designed for everyday support — just like the kind of support the EDS community deserves.

No tint.

No distraction.

Just shine.

It works on every skin tone and every age because awareness should not be limited.

Connected for a Cause

This lip oil is part of our Connected for a Cause initiative — our commitment to using our brand to support meaningful causes that impact our community.

A portion of every Lip Oil sold will support EDS awareness and advocacy efforts, and be donated to our current fundraiser for The Ehler Danlos Society. 

When you wear this lip oil…

You are wearing visibility.

You are wearing solidarity.

You are wearing advocacy.

We are connected for a reason.

Let’s make it count.

 

Donate directly to the fundraiser: https://peertopeerfundraising.funraise.org/fundraiser/connected-for-a-cause-885a069

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