What is a color changing lip stain? Magic is a pH-reactive lip stain that transforms into a personalized pink or purple shade based on your lips’ natural chemistry. It delivers lightweight, long-lasting color with a comfortable feel, creating a custom lip tint that is uniquely yours.

This deep blue, pH-reactive formula glides on like a gloss, then transforms within seconds into a shade uniquely yours. Formulated as a long-lasting lip stain, Magic delivers buildable color with a feather-light feel. The hydrating, non-drying formula sets into a smudge-proof, transfer-resistant tint that stays comfortable all day. Designed for both lips and cheeks, it creates a natural, glowy flush that enhances your skin tone effortlessly.

Perfect for anyone searching for a hydrating lip tint, custom lip color, or natural makeup look, this multi-use formula blends performance with intentional beauty.

Key Benefits

• Color changing lip stain that adapts to your unique pH
• Long-lasting, smudge-proof, transfer-resistant wear
• Hydrating, lightweight, non-sticky formula
• Buildable coverage from soft tint to vibrant stain
• Multi-use for lips and cheeks
• Ideal for natural, glowy makeup looks

How to Apply

Start with clean, dry lips for best results. Gently exfoliate to create a smooth base and remove any oils or residue.

Apply a thin, even layer using the applicator. The deep blue gloss will begin transforming within seconds.

Allow 10–30 seconds for the pH-reactive formula to develop into your custom pink or purple shade.

Layer to build intensity while maintaining a lightweight, comfortable feel.

For cheeks, dab a small amount and blend quickly with fingertips for a soft, natural flush.

Pro Tip

Apply a clear gloss on top for added shine, or blot after the color develops for a soft, long-lasting stain effect.

 Frequently Asked Questions

What is a color changing lip stain?

A color changing lip stain is a lip product formulated to react with your lips’ natural chemistry, creating a personalized pink or purple tint that is unique to you. Magic glides on as a deep blue gloss before transforming into your custom shade within seconds.

How does a pH lip stain work?

Magic contains pH-reactive colorants that respond to your lips’ natural chemistry. While everyone’s results are slightly different, the stain develops into a flattering pink or purple tone designed to complement your natural complexion.

How long does Magic lip stain last?

Magic is formulated to leave behind a lightweight, long-lasting stain that is smudge-resistant and transfer-resistant after it sets. Wear time will vary depending on eating, drinking, and individual use.

Is Magic drying?

No. Magic is formulated with a lightweight, comfortable base that helps lips feel hydrated while delivering long-lasting color. 

Can I wear Magic with other lip products?

Yes. Magic can be worn alone for a natural stained look or layered with a clear gloss, lip oil, or lipstick to customize your finish.

Can I use Magic on my cheeks?

Yes. Magic is designed as a multi-use formula for both lips and cheeks. Blend quickly after application for a soft, natural-looking flush.

Who is Magic best for?

Magic is ideal for anyone looking for a personalized lip color, lightweight everyday makeup, long-lasting lip stain, or a natural-looking flush for lips and cheeks.

Is Magic vegan and cruelty-free?

Yes. Magic is made with a vegan formula and is cruelty-free, meaning it contains no animal-derived ingredients and is never tested on animals.

Ingredients: Hydrogenated Polyisobutene, Polybutene, Polyisobutene, Caprylic/Capric Triglyceride, Ethylene/Propylene/Styrene Copolymer, Butylene/Ethylene/Styrene Copolymer, Mica, Flavor, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol. Vegan & Cruelty-Free Formula: Made without animal ingredients or testing. 

Continue Learning

• What is a Color Changing Lip Stain?
• How Do pH Lip Stains Work?
• Meadowfoam Seed Oil Benefits for Lips

This vegan and cruelty-free lip stain is made without animal-derived ingredients or testing, aligning with a commitment to intentional, conscious beauty.